The European Union has taken an important step towards modernising the fertiliser sector by enacting a new law that encourages digital labelling of fertilizer products. The decision, agreed by the Council, signals the end of the legislative process.
EU Adopts Digital Labelling for Fertilizers intends to streamline the labelling process, minimise producer costs, and increase consumer access to product information. While digital labels will be promoted, the Act guarantees that paper labels are still available for people who may struggle or have difficulty to access digital information.
Key points of the new regulation:
- Digital labels: These will be accessible through ‘QR or barcode scans’, directing users to online platforms containing detailed product information.
- Durability: Digital labels will have a minimum lifespan of ‘10 years’ from the product’s market entry.
- Consumer protection: The important part is the physical labels will ‘continue’ to be mandatory for vulnerable consumers or those with limited digital skills.
- Bulk products: Digital labels will also be introduced for products sold in bulk, with essential information displayed physically at the point of sale.
- Cost reduction: The simplified labelling process is expected to save businesses an average of €57,000 annually for large companies and €4,500 for SMEs.
The regulation is part of the EU’s larger efforts to promote digital solutions while protecting consumer rights and environmental sustainability. It is expected to go into effect three days after it is published in the Official Journal of the European Union.
